Swedish Licorice
Swedish licorice runs a spectrum Americans rarely see: soft sweet lakrits at one end, bracing salty salmiak at the other, and a dozen steps between. This shelf holds every cut of the root on the Pim's wall, clearly marked so the salt-curious can start gently.
Mix these into your own bag
Every candy on this shelf goes into the same custom bag, picked piece by piece and weighed by the pound.
Lakrits, from sweet to salty
Start sweet, then climb
First-timers should begin with sweet licorice, closer to anise caramel than anything scary. When that lands, take one step saltier and see how far up the ladder you get.
Salmiak is the summit
Salty ammonium chloride licorice is beloved across the Nordics and a genuine shock the first time. Swedes call that shock character. Try one piece before you commit a scoop.
Licorice plays well with fruit
A few licorice pieces in a fruity bag act like punctuation. The contrast is the point, and it is how most Swedes actually mix.