Real candy
Real ingredients
What you don’t taste matters as much as what you do. No artificial dyes. No corn syrup. No shortcuts. Just Swedish recipes, refined over decades, made with food that’s actually food.
flavors
How candy
should taste
In Sweden, candy ingredients are held to the same standard as the food on your plate. Real fruit. Real spice. Real vanilla. Color comes from beetroot, turmeric, and berries , never from petroleum.
When we brought Pim’s to America, we refused to dilute the recipes for the U.S. market. That meant importing the real thing, every flavor, every color, every ingredient, exactly as it’s made in Sweden.
Premium isn’t a marketing word. It’s a standard
This is what
natural color looks like
Red 40 and Yellow 5 are derived from petroleum and are already restricted or banned in much of Europe. Sweden phased them out decades ago. American candy didn’t.
Every color in a Pim’s bag traces back to one of these twelve natural sources.
Hibiscus
Dried flower
Safflower
Petals
Spirulina
Blue-green algae
Paprika
Sweet pepper
Anthocyanins
From berries
Vegetable carbon
Burnt plant
Chlorophyll
Leaf pigment
Black carrot
Root
Turmeric
Root
No petroleum dyes. No Red 40. Color comes from food.
What’s in, what’s out
The full list, side by side. No fine print.
In your bag
- Hibiscus
- Safflower
- Spirulina
- Paprika
- Turmeric
- Carrot
- Black carrot
- Chlorophyll
- Anthocyanins
- Blackcurrant
- Vegetable carbon
- Radish
- Apple
- Lemon
- Raspberry
- Strawberry
- Blackcurrant
Not in your bag
- Red 40
- Yellow 5
- Yellow 6
- Blue 1
- Blue 2
- Red 3
- Corn syrup
- HFCS
- Artificial flavors
- GMO ingredients
- Parabens
Never “artificial fruit flavoring.” Never petroleum dye. Just food.
Pim’s vs
typical candy
Pim’s
Real Swedish candy
- ✓Beetroot, turmeric, spirulina
- ✓Real fruit purée flavoring
- ✓Cane sugar, glucose syrup
- ✓Mostly vegan recipes
- ✓European food standards
Typical
Mass-market American candy
- Red 40, Yellow 5, Blue 1
- Artificial “fruit” flavoring
- High-fructose corn syrup
- Gelatin, dairy, often GMO
- U.S. standards (lower bar)
How it’s made
matters
European standards
Made by Swedish candy makers under EU food regulations, stricter than U.S. standards on additives, dyes, and preservatives.
Traceable ingredients
Every ingredient traceable back to its source. Clear labeling, no mystery filler, no ‘natural and artificial flavors’.
Hand-packed
Every bag is hand-packed in small batches. Fresh scoops, perfect mix, never sitting on a shelf for months.
Always fresh
Logistics designed around freshness. Candy reaches you within weeks of leaving the Swedish factory.
What you can
count on
flavors
vegan
from
gluten
chewy
Taste the
difference
Build your bag and try it for yourself. You’ll notice it on the first scoop.
Run a store or cinema?